design is dead.

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I’m Steve Yaffe. I’ve been a creative director long enough to watch the ground move more than once: new channels, new tools, new rules. Each time, the job was the same. Find the right path, and lead the way. Today is no different.

01 / Selected work

ALL CHANNELS

1
Yamaha
Brand & Experience
↗
2
Truth Initiative
+490%
sign-ups
Brand & Web Experience
↗
3
Welch’s
~5%
YoY sales
Integrated Campaigns
↗
4
Volkswagen
700+
cars presold
Integrated Campaigns
↗
5
WIN Waste Innovations
21K+
users migrated
Brand & Digital
↗
02 / More work
Archive highlights
Welch’s — The Mighty Concord
Welch’s
The Mighty Concord
Welch’s — Graham Slams
Welch’s
Graham Slams
Harvard Business School — Wilderness Survival Handbook
Harvard Business School
Wilderness Survival Handbook
Kantar — Retail IQ Product Redesign
Kantar
Retail IQ Product Redesign
See all work (25+ projects) →